At some point, every Facebook Ads user will run headfirst into this rule. Save yourself some time and expletives by understanding how it works.
The Facebook Ads 20% Text Rule:
Any image you include in a Facebook Ad cannot contain more than 20% text.
That means all images. Photos, link thumbnails, etc. Everything. Facebook wants to maintain a positive experience for its users. I get it. Too much text in ads might come across as spammy. But the rule is dumb, inconsistent, and dumb.
Important note! This rule does not apply to ALL posts that you create for your Facebook page. Just the ones that you run paid ads for.
How Does Facebook Review Post Images?
Great question. Facebook divides your image into a grid. If more than 20% of the boxes in the grid contain text, then your ad is REJECTED or DISAPPROVED (I’m not sure which word is more painful to hear).
So clearly, this isn’t a true measurement of whether an image contains more than 20% text. It’s a measurement of whether 20% of the the boxes happen to contain some text. And this is driven by where your text falls in the image and how they draw the grid. But don’t worry, there are some ways to battle this heinous rule.
Facebook’s Grid Tool
Thankfully, Facebook created an online “Grid tool” that lets you check your images before you upload them to an ad. It’s kind of fun and frustrating. You upload your image and then click on any boxes that have text and the tool tells you how much of your image contains text, according to them.
Creating Images in Photoshop
If you’re creating your images in Photoshop, it’s easy to add the grid lines to your file so you know where to place your text. Here’s how.
Just go to:
Edit > Preferences > Guides, Grid & Slices
Gridline Every: 20 percent
If the grid doesn’t appear right away, you just need to turn it on by going to:
View > Show > Grid
Done! Now just make sure you don’t have text in more than FIVE of those boxes.
A Final Caveat
If you get notified that your ad was approved, don’t bust out the Prosecco yet. It’s VERY common for Facebook to approve an ad, let you spend a little money on the campaign, then go and REJECT it. Monitor your campaigns or use a system that will notify you automatically.
Have you battled with this rule? Do you have a system that helps save you time when creating images?
Let us know in the comments below!
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